The present project proposal main goal is to understand what are the most relevant barriers to digital TV adoption by Portuguese citizens in the switchover context. In this paper there is the intention of presenting the methodology to be pursued in this research project, as well as the literature review that support the project. Therefore, the main contribution of this paper in the presentation of a methodology than can be applied in other contexts, which are also currently involved in a switchover process from analogue to digital TV. This research project focus precisely on the people who do not have the intention to adopt digital TV. More precisely, our goal is to understand and identify the main factors that explain this intention, as well as their demographic and socioeconomic profile. With these results it will be possible to define recommendations that can positively contribute for a successful switchover to all Portuguese citizens and contribute to other international experiments.