文章基本信息

标题：TV-broadcasting competition and advertising
本地全文：下载
作者：Jean J. GABSZEWICZ ; Didier LAUSSEL ; Nathalie SONNAC 等
期刊名称：CORE Discussion Papers / Center for Operations Research and Econometrics (UCL), Louvain
出版年度：2000
卷号：2000
出版社：Center for Operations Research and Econometrics (UCL), Louvain
摘要：We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV-viewers will have to attend at equilibrium. Finally, we examine how a government’s regulation of this quantity will aﬀect programs’ selection by the channels.