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文章基本信息

  • 标题:Content and Method in the Teaching of Marketing Research Revisited,
  • 本地全文:下载
  • 作者:Holt Wilson ; Central Michigan University ; Concha Neeley
  • 期刊名称:Journal of Instructional Pedagogies
  • 印刷版ISSN:1941-3394
  • 出版年度:2009
  • 卷号:1
  • 期号:1
  • 出版社:Academic and Business Research Institute
  • 摘要:This paper presents the findings from a survey of marketing research faculty. The study finds SPSS is the most used statistical software, that cross tabulation, single, independent, and dependent t-tests, and ANOVA are among the most important statistical tools according to respondents. Bivariate and multiple regression are also considered relatively important.
  • 关键词:Marketing Research Pedagogy, Teaching Marketing Research
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