文章基本信息

标题：Content and Method in the Teaching of Marketing Research Revisited,
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作者：Holt Wilson ; Central Michigan University ; Concha Neeley 等
期刊名称：Journal of Instructional Pedagogies
印刷版ISSN：1941-3394
出版年度：2009
卷号：1
期号：1
出版社：Academic and Business Research Institute
摘要：This paper presents the findings from a survey of marketing research faculty. The study finds SPSS is the most used statistical software, that cross tabulation, single, independent, and dependent t-tests, and ANOVA are among the most important statistical tools according to respondents. Bivariate and multiple regression are also considered relatively important.
关键词：Marketing Research Pedagogy, Teaching Marketing Research