文章基本信息

标题：Converse抯 Breaking-Point Model Revised
本地全文：下载
作者：Steven Anderson ; Austin Peay State University ; John Volker 等
期刊名称：Journal of Management and Marketing Research
印刷版ISSN：1941-3408
电子版ISSN：1941-3408
出版年度：2010
卷号：3
期号：1
出版社：Academic and Business Research
摘要：There are three basic types of trading area analysis models that can be used to assess new store location and trade areas potential: analog, regression, and gravity. Gravity models tend to be popular and primarily include Reilly’s Law of Retail Gravitation, Converse’s Breaking-Point Model, Huff’s Model of Trade Area Attraction and Christaller’s Central Place Theory. Arguably the most popular of theses gravity models and methods is Converse’s Breaking-Point Model which was based on Reilly’s Law of Retail Gravitation which first appeared in 1929 as a research monograph at the University of Texas, Austin and was subsequently widely distributed in book form in 1931. Of primary research importance is the observation that a literature and textbook review of the application of the Converse Breaking-Point Model produces mixed results in terms of visually confirmable trade area calculations. This may be based on the further observation that the ratio in the formula’s denominator should be reversed with corresponding inverse distance and trade area break-point applications. The authors’ revision of the widely applied Converse Breaking-Point Model is therefore proposed on the basis of changed retail patterns from the original 1931 derivation of Reilly’s Law due to the decentralization of retail shopping areas and greatly improved shopper mobility in more rural and suburban shopping areas. Reilly’s original Law of Retail Gravitation is reviewed in addition to the Converse Breaking-Point Model with revised formulae logic and applications identified.
关键词：Reilly’s Law of Retail Gravitation, Converse’s Breaking-Point Model, trade areas, gravity models, retail location