文章基本信息

标题：Social/Interpersonal Skills in Business: In Field, Curriculum and Student Perspectives,
本地全文：下载
作者：Marvin Lovett ; University of Texas at Brownsville ; Irma Jones 等
期刊名称：Journal of Management and Marketing Research
印刷版ISSN：1941-3408
电子版ISSN：1941-3408
出版年度：2008
卷号：1
期号：1
出版社：Academic and Business Research
摘要：This study addresses the need for curriculum aimed at educating current Bachelor of Business Administration students regarding social/interpersonal skills required within the field of business administration. Social/Interpersonal skills will be operationally defined and include behaviors related to etiquette, professional introductions, conversing, etc. Although current Bachelor of Business Administration may offer appropriate coverage of the specific areas of study within the traditional field of business administration, graduates may lack the social/interpersonal skills needed to enhance their effectiveness.