文章基本信息

标题：Fine-Tuning Useful E-Commerce Practices,
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作者：Kaylene Williams ; California State University, Stanislaus ; Edward Hernandez 等
期刊名称：Journal of Technology Research
印刷版ISSN：1941-3416
电子版ISSN：1941-3416
出版年度：2009
卷号：1
期号：1
出版社：Academic and Business Research Institute
摘要：The Internet and the Web have grown as e-commerce vehicles for reducing costs, increasing value chain efficiency, building customer relationships, trading information and ideas, strengthening brands, and generating revenues. As e-commerce grows, businesses need to be prepared to meet these changes by upgrading their business rules, practices, and systems. This article examines ten current e-commerce practices and discusses how to fine-tune these practices for increased success and usefulness. The ten e-commerce practices are: (1) evaluate and maintain customer lifetime value; (2) maximize loyalty and trust; (3) focus on improving the customer experience; (4) get personal; (5) balance online and human interaction; (6) communicate effectively; (7) maintain your website; (8) keep up with pricing, payment trends, and ROI; (9) invest in customer service; and (10) use CRM tools to bring it all together.