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文章基本信息

  • 标题:OBIECTIVELE ÎN PLANIFICAREA STRATEGICĂ
  • 本地全文:下载
  • 作者:Lect. univ. dr. Dorin C. Coita
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2002
  • 卷号:XI
  • 出版社:University of Oradea
  • 摘要:Objectives give direction to the marketing efforts of every organization. All people within an organization shouldshare a sense of purpose about the values of the business and what the business should achieve. To give individuals more specific guidance about what they should be achieving, objectives need to be set. Tthis paper presents how they shoul be set.
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