文章基本信息

标题：NOILE ATRACŢII UTILIZATE ÎN RECLAMĂ
本地全文：下载
作者：Olimpia Ban
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2002
卷号：XI
出版社：University of Oradea
摘要：The advertising environment has changed dramatically in recent years and in this climate of constant change it is worth taking some time to ask whether the old 'rules' of good advertising still apply today. Studies of humor in advertising show that, humorous creative approaches are more successful than the non-humorous.