文章基本信息

标题：POSITIONING, AN IGNORED CONCEPT?
本地全文：下载
作者：Popescu Andrei Brandabur Raluca Ecaterina Tatu Cristian Ionut Petrescu Nicolae Daniel
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Positioning is a very important marketing concept. Thus, it is our opinion that any student who graduates the first 3 years cycle should know the fundamentals of positioning. Unfortunately, this concept still doesn‘t have a clear place in the marketing faculty‘s syllabus and, as a result, it‘s not properly taught. The research is focused on determining the students‘ current level of understanding regarding the positioning concept and on identifying possible solutions for the future.
关键词：marketing, positioning, marketing research