文章基本信息

标题：THE MARKET STRATEGY IN THE AUTOMOBILES DOMAIN
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作者：Petrescu Nicolae-Daniel Petrescu Mariana Petrescu Anghel Popescu Andrei
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：In the marketing concept an important place is occupied by the environment where organizations are developing their activities. Technology occupies the most important place in automobile manufactures industry, and we can even says that if you have not a product in compliance with technology development you disappear or you will be buy by which is most adapted to new . For the automobiles manufacturers the globalizations means the fusion between important companies like Renault- Nissan group or Daimler-Chrysler group (that functioned till recently) Philip Kotler defines the internal marketing environment The actors around the organization that influence the capacity to serve the customers: the organization itself, the marketing intermediaries, customers markets and public categories.
关键词：marketing, strategy, development, market