文章基本信息

标题：ONLINE MARKETING TOOLS USED BY RECRUITMENT PORTALS - AN EXPLORATORY RESEARCH OF THE ROMANIAN MARKET
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作者：Pantea Carmen Păunescu Carmen
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Present paper aims to analyze the Romanian market of services that intermediate job offers and to present the online marketing tools and the website facilities offered by the major Romanian e-cruitment portals. It also highlights the new technological trends in online recruitment and the advantages they offer to the employers and applicants. Taking into consideration the period of crisis that affects not only Romania, but the whole world, the study can be a useful guide for the e-cruitment service providers who will only gain competitive advantage if they develop new online tools and services in accordance with their customers needs.
关键词：e-cruitment, employers, job seekers, online marketing tools, Romanian market.