文章基本信息

标题：ONLINE ADVERTISING – A STRATEGIC TOOL FOR THE BUSINESS
本地全文：下载
作者：Orzan Gheorghe Jeleriu Daniela Claudia Orzan Mihai
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Well designed and directed, advertising is complex communication, a bridge between companies and consumers. To create an efficient advertising campaign, it takes inspiration, professionalism, and passion. New ways of marketing and advertising online prevail over traditional marketing, creating interesting experiences for consumers by means of video images. Interactivity is frequently used in modern marketing. In a new advertising era of Web 2.0 advertising online, organizational management, sales people, or customer relations representatives must take into consideration this explosion of information generated by consumers, and the way they are highlighted by means of brand-related perceptions. Web advertising uses the advantages of today's technology, so that people who create it can use their creativity and passion in moulding the cold clay, thus designing a new world full of color, light, and images.
关键词：Internet, web marketing, web advertising, advertising, web 2.0, e-business.