文章基本信息

标题：NEW TECHNOLOGIES AND MARKETING: SOME REASSESMENTS
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作者：Epuran Gheorghe Nichifor Bogdan Zait Luminita
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Accelerated adoption in the consumer and business markets of Internet, of wireless network, and other new technologies specific to ―new economy‖, is a trend that can not be ignored at the organizational level. Taking into account the fluctuations in the financial markets, the difficulties reported by companies on the business and consumer markets, trying to develop new business models, and the "digital divide", through which significant differences in access new technologies appear among different segments of the population may be noted as long-term prospects of the new type of economy.
关键词：new economy, new technologies, marketing strategies, metamarket.