文章基本信息

标题：STUDY ON THE EVOLUTION AND TRENDS IN ONLINE ADVERTISING IN THE EUROPEAN UNION COUNTRIES
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作者：Dumitru Nicoleta-Rossela Neagoe Cristina Negricea Iliuţă ; Costel
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：It is estimated that the internet today has over 5 billion online pages. In this sea of internet, users search for products or services they require, compare them, then they choose. Worldwide, online advertising expenditure will increase, according to specialized studies, particularly with the attraction on the web of key traditional advertisers. They come mostly from the car industry, IT&C, tourism, financial services industry and healthcare. Experts estimate that the value of Internet advertising expenditure will grow in Romania from 15.06 million USD (2008), to 21.2 million USD (2009). Worldwide, the online advertising market has exceeded the value of 65.2 billion USD and it‘s predicted that by 2011 the annual increase of investments made in online advertising will be of 15-20%. In the same year, the amount spent on promotion, will be somewhere around 106.6 billion USD.
关键词：online advertising, website strategy, broadband services, internet campaign