文章基本信息

标题：RIVALITE DES COMPETITEURS SUR LE MARCHE DE LA VILLE DE BUCAREST
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作者：Cruceru Anca Francesca Moise Daniel Zaharia Razvan
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：The competitive environment in Bucharest is, probably, the strongest in Romania, and it is featured, in general, by a large number of companies, free competition, respect of fair-play rules, and use of competitive policies. The competitive environment in Bucharest is a normal one; it demands adaptation efforts from all companies witch wish to gain an important status on this market. This research proposal aims to determine the level of competitive rivality on the Bucharest‘ market and it uses a quantitative research among the marketing managers of companies acting in Bucharest.
关键词：rivalité compétitive, recherche de marketing, marché, Bucarest