文章基本信息

标题：QUALITATIVE RESEARCH ON THE NATIONAL PUBLIC TELEVISION IMPACT ON TODAY’S MARKET
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作者：Budacia Elisabeta Andreea Perju Alexandra Avram Emanuela Maria
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Marketing research is the activity through which, by using methods and techniques of investigation, specification measurement, data collection are made, as well as analysis and interpretation of information marketing units required for the knowledge management environment in which it operates, opportunities are identified, alternatives, marketing actions and effects are evaluated. Marketing research has a sphere of extremely wide coverage. We could say that there is no area of business marketing which is not subject to investigation and research.
关键词：qualitative research, National Public Television, audiovisual and cultural field, television broadcasting market, the nature of the TV audience