文章基本信息

标题：MARKETING FOR SMALL ENTREPRISES – CASE STUDY DAISY SARA LTD
本地全文：下载
作者：Brandabur Raluca Popescu Andrei
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：Half of Romanian small and medium-sized firms are seriously and severely affected by the economic and financial crisis. In Romania small businesses do represent a high percentage of the total number of enterprises. Three young professionals (a sociologist, a mathematician and an economist) invests without reckoning, in studies, market surveys or even project studies necessary to identify opportunities of creating enterprises and/or new and more-paying jobs for the population – create Daisy Sara a services company designed to produce and manage private events. Now, like thousand others small companies Daisy Sara should acquire marketing knowledge and use marketing techniques in order to survive the crisis.
关键词：SME, marketing strategy, case study