文章基本信息

标题：ADVERTISING IN TIMES OF CRISIS
本地全文：下载
作者：Belu Mihaela Gabriela Paraschiv Mihai Dorel Cărăgin Andreea Raluca
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：04
出版社：University of Oradea
摘要：The article analyzes some key issues in advertising industry in times of crisis. Marketers are always in search for new and effective ways to reach the target market before the competitors. The general spirit is that by disturbing the markets, the deceleration of the economy, and especially of consumption, creates news, gives the opportunity to reconfigure the strategies marketing. One of the main consequences of the economic crisis is to reduce marketing budgets of major corporations for huge growth markets; after a long time, they will start to lower investment in advertising, at some time on an upward trend.
关键词：advertising, recession, media markets