文章基本信息

标题：RECENT TRENDS IN BANK CARD MARKET IN THE EUROPEAN UNION
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作者：Stoica Ovidiu
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：03
出版社：University of Oradea
摘要：The bank card is more and more common worldwide. From its beginning, it suffered profound transformations, that leaded to a modern product, alternative to cash money. Nowadays, the new technologies opens the road for offering high quality and flexible financial services, more securely and at lower costs. The article analyses the main trends in bank card markets in developed countries and especially in the European Union and compares with the state of market in Romania, trying to highlight the future trends, transformations and challenges.
关键词：cards, banks, competition, trends, technological challenges, European Union