文章基本信息

标题：CHARACTERISTICS OF THE ROMANIAN CONVENIENCE MARKET
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作者：Dragusin Mariana
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：02
出版社：University of Oradea
摘要：Consumers find convenience – understood as a quick and effortless shopping and consuming processes – anywhere where providers make life easy for them, and not just in a few selected convenience channels. Seen this way, the concept of ―convenience‖ clearly extends far beyond the food industry. Nevertheless, the present study (having both qualitative and quantitative research components) regarding the Romanian market, has concentrated on consuming processes of on-the-go consumption with food and drinks for immediate use. Findings showed that there is an obvious behavioural difference due to the social status, age, education, work place that reflects directly on the way Romanian consumers perceive the market of food and drinks on the go.
关键词：convenience, on-the-go products, consumer behaviour, convenience channels