文章基本信息

标题：STRATEGIC DIRECTIONS FOR TOURISM ENTERPRISES DEVELOPMENT AT MICROECONOMIC LEVEL
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作者：Iordache Maria Carmen Popa Roxana Rizea Ionela
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：02
出版社：University of Oradea
摘要：A tourism company succes, and not only, dependes on efectiv implementation of marketing strategies. Strategy implementing represent the process through ideas becomes actions through programs developing, bugets and procedures. This proces might concerne culture changes and and management company’ style. In a continuous environment changes can not be seen precisely, so that the tourism agency must put all its actions in a micro economic perspectiv, with a developing strategies formula whi have to assure the human forces, material and financial mobilization with a view to achieve with succes that goals and targets.
关键词：tourism strategy, tourism policy, sectorial policy, competitiveness.