文章基本信息

标题：ISSUES FOR STRATEGY DEVELOPMENT AND IMPLEMENTATION TO SMES
本地全文：下载
作者：Iacob Mihaela Ioana Spînu Marian Nicu Bîrja Monica Suzana
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：02
出版社：University of Oradea
摘要：Developing and implementing of a strategy involves taking a risk. For an investor, risk is the uncertainty that exists on the economic gains or losses associated with certain investments. A strategy developed for a business offering a range of possible answers to questions like: how to be competitive? Who should strive? Where? When? How? and Why? The issue is not whether to build or not o build strategy, but how we choose between the possible strategies those that can achieve strategic competitiveness. The difference between strategies is high, it can vary between success and bankruptcy.
关键词：Strategy, mission, vision, purposes