Education is the driving force for economic and social development in any country. Considering this, it is necessary to find ways to make quality education, accessible and affordable to all, using the latest technology available. Unfortunately, Pakistan has not been able to take advantage of the possibilities offered by e-learning. Major reasons for this are institutional and technical infrastructure, culture, computer literacy and access. Although government’s commitment to promote e-learning in the country is encouraging and initiatives such as the establishment of the Virtual University (VU) are commendable, Pakistan has yet to go a long way in reaching the unique socio-economic benefits of e-learning. Allama Iqbal Open University is providing ‘Education for All’ through distance education from basic (functional) literacy to higher education (PhD) level. The aim of this paper is to present the case study of Allama Iqbal Open University in accordance with the strategies and adoption of e-learning. This case study focuses on different dimensions including concept and rational of e-learning, its significance and quality education, efforts made by Allama Iqbal Open University for the enhancing quality of education through e-learning.