文章基本信息

标题：Applying technology roadmapping (TRM) for strategic product planning of start-up high-tech companies
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作者：Maicon Gouvea de Oliveira ; Daniel Capaldo Amaral ; Henrique Rozenfeld 等
期刊名称：Product : Management & Development
印刷版ISSN：1676-4056
出版年度：2009
卷号：7
期号：2
出版社：Instituto de Gestão de Desenvolvimento de Produto
摘要：The benefits of technology roadmapping (TRM) are acknowledged by today抯 companies, especially in the high-tech industry. Nevertheless, it is still not clear whether this method can assist entrepreneurs in the strategic product planning. This paper explores this issue by a case study in a Brazilian start-up high-tech company, which have business in medical/hospital equipment industry. The technology roadmapping was implemented in the company following the roadmapping process proposed by T-Plan. This study noted an improvement of the strategic product planning by the technology roadmapping application. Hence it was capable of helping entrepreneurs to consider the integration of market, product and technology parameters.
关键词：technology roadmapping, strategic product planning, start-ups, high-tech companies