文章基本信息

标题：Newspapers on sustainable development – a postmodern business perspective
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作者：Lise-Lotte Hellöre ; Björn Vikström
期刊名称：Electronic Journal of Business Ethics and Organization Studies
印刷版ISSN：1239-2685
电子版ISSN：1239-2685
出版年度：2009
卷号：14
期号：02
页码：21-30
出版社：Business and Organization Ethics Network
摘要：The paper departs from an urge to understand the operating environment of business firms in the postmodern society. In identifying sustainable development as a key concept, we make use of daily newspapers to explore which values these attach to reporting on sustainable development. After identifying these norms of society, we argue that firms have taken on a role in people’s lives that former pertained to the religious, collective culture. Business organizations provide a sense of belonging in times when people look for new areas of selfidentification. This role has been accepted opportunistically and strategically in the business world. We thus identify a weak SD paradigm, which seems to increasingly appear in our everyday life, whether one is, beside a newspaper reader, primarily a customer or a business manager.
关键词：Sustainable development, values, postmodernity, identity, ethics