文章基本信息

标题：Business models for media firms: does competition matter for how they raise revenue?
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作者：Hans Jarle Kind Tore Nilssen Lars Sørgard
期刊名称：Discussion Papers / Norwegian School of Economics and Business Administration
印刷版ISSN：0804-6824
出版年度：2009
卷号：2009
出版社：Bergen
摘要：The purpose of this article is to analyze how competitive forces may ináuence the way media Örms like TV channels raise revenue. A media Örm can either be Önanced by advertising revenue, by direct payment from the viewers (or the readers, if we consider newspapers), or by both. We show that the scope for raising revenues from consumer payment is constrained by other media Örms o§ering close substitutes. This implies that the less di§erentiated the media Örmsí content, the larger is the fraction of their revenue coming from advertising. A media Örmís scope for raising revenues from ads, on the other hand, is constrained by how many competitors it faces. We should thus expect that direct payment from the media consumers becomes more important the larger the number of competing media products.