期刊名称:Annals of the University of Petrosani : Economics
印刷版ISSN:1582-5949
电子版ISSN:2247-8620
出版年度:2007
卷号:VII
期号:01
页码:123-128
出版社:University of Petrosani
摘要:The general term of internal audit was established in relation to the financial accounting activity; this notion was gradually replaced by a new approach which expands the sphere of the audit so that the preoccupation for the future is very important for any audit activity. If forming and consolidating a favorable image of the bank among service consumers represents a marketing problem, then solving it requires numerous instruments from the marketing policies; the most important role is attributed to the audit. The final goal of the marketing audit is drawing up a table regarding the performances and the efficiency of the bank, in relation to the risks involved by financial institutions and its operations. In this respect, specialists in banking management have come up with different models of calculations and rating systems in their trials to obtain the most accurate scan of the “state of health” of the banks, and moreover in their trials to identify the institutions which face financial and operational difficulties leading to bankruptcy.
关键词:bank rating system ; supervising activity ; prudential indicators