摘要:Firms use a full range of strategies
to access foreign markets¡ª
imports and exports, direct
investment in foreign food processing
and distribution firms, joint
ventures, and international licensing
arrangements. Foreign direct investment
is the major way large food
firms reach international markets. In
fact, sales from foreign affiliates of
U.S. food processing firms were four
times larger than U.S. exports of
processed foods in 1994. At the same
time, American affiliates of foreign
firms sold more than $45 billion in
processed foods in the United States,
twice the level of U.S. imports. U.S.
participation in foreign direct investment
has grown steadily over the
last decade both in U.S. investment
overseas and in foreign investment
in U.S. food processing, distribution,
and retailing.