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  • 标题:Evolving Marketing Channels Reveal Dynamic U.S. Produce Industry
  • 作者:Charles R. Handy Phil R. Kaufman Kristen Park ; Geoffrey M. Green
  • 期刊名称:Food Review - Washington
  • 印刷版ISSN:1056-327X
  • 出版年度:2000
  • 卷号:23
  • 期号:2
  • 出版社:Superintendent of Documents - GPO
  • 摘要:Sales of fresh fruits and vegetables to U.S. consumers through supermarkets and other retail stores, through meals and snacks eaten in foodservice establishments, and through direct sales by farmers were $70.8 billion in 1997, up from $34.6 billion a decade earlier. Supermarket produce departments have expanded dramatically, increasing from an average of 173 items in 1987 to 335 in 1997. Many of these items¡ª prepackaged salads, cilantro, and bok choy¡ªreflect consumers¡¯ demand for added convenience, variety, and ethnic items.
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