文章基本信息

标题：Üniversite Kütüphanelerinde Bilgi Hizmetlerinin İnternet Aracılığıyla Pazarlanması / Marketing of Information Services at University Libraries via Internet
本地全文：下载
作者：Umut Al
期刊名称：Bilgi Dunyas
印刷版ISSN：1302-3217
出版年度：2002
卷号：3
期号：01
页码：1-13
出版社：University and Research Librarians Assoc
摘要：Marketing concept, that had been important for for-profit organizations in the past, has now become an essential management tool for non-profit organizations as well. In time, university libraries which are non-profit organizations also started to make use of marketing methods and techniques. This descriptive study involves the Internet, marketing and university libraries within the same frame, and provides information about what should be done by university libraries in the process of marketing via Internet.
关键词：Internet-marketing ; Information services ; University libraries