文章基本信息

标题：Knowledge- and innovation-intensive activities to add value to services - DOI: 10.4025/actascihumansoc.v31i1.373
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作者：Heloise Manica Paris Teixeira ; Gregório Jean Varvakis Rados ; Mario Antonio Ribeiro Dantas 等
期刊名称：Acta Scientiarum : Human and Social Sciences
印刷版ISSN：1679-7361
电子版ISSN：1807-8656
出版年度：2009
卷号：31
期号：01
页码：1-10
DOI：10.4025/actascihumansoc.v31i1.373
出版社：Eduem - Editora da Universidade Estadual de Maringá
摘要：The demand for new forms to add value to products and services has been increasingly strong and necessary for the sustainability of business. This paper aims to show the importance of Information Technology and Communication combined with knowledge-intensive activities to increase the perceived value and obtain competitive advantages, in order to obtain stable and enduring relationship with customers. The impact of technological innovations in organizations is discussed, giving special emphasis to technological convergence and perceived value in sales processes. Through a case study, it became evident that exploring new opportunities brought by the emerging technology of Mobile Computing, organizations can develop knowledge-intensive activities and new business opportunities.
关键词：perceived value; knowledge-intensive activities; technological innovation