文章基本信息

标题：The fractal structure for large development programs
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作者：Paulo Tromboni de Souza Nascimento ; Eduardo Vasconcellos
期刊名称：Product : Management & Development
印刷版ISSN：1676-4056
出版年度：2008
卷号：6
期号：1
出版社：Instituto de Gestão de Desenvolvimento de Produto
摘要：The organizational structure of Embraer抯 EMBRAER 170/190 Program has made it possible to integrate the efforts of thousands of people from many different countries and from different companies to the conception, planning, and construction of new regional jets aimed at serving the needs of the market adopting competitive timeframes, competitive prices and competitive performances. This organizational structure comprises a hierarchy of management cells operating within a matrix structure. These management cells provide the structural support for the integrating function of the hierarchy of a large integrated product development program; thereby guaranteeing that the critical technical and management areas are present at the various levels of the project抯 work breakdown structure. There is a great potential for self-similarity ?a defining property of fractals ?in the make-up of these cells, and so the metaphor of the fractal structure that we develop here emerges quite naturally.
关键词：innovation management, project organization, cross functional integration, management cells, organizational metaphors.