出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：Market orientation consists of organization-wide activities to give the highest value to the customers and to understand and satisfy their expectations and needs. In this study customer orientation, competitor orientation and inter-functional coordination have been used as the dimensions of market orientation and their effects on firm innovative and financial performance have been investigated with a comprehensive field study conducted in Turkiye. The findings of the hypothesis testing, which has been done by structural equations modeling demonstrated significant results to both practitioners and academicians.
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