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文章基本信息

  • 标题:Modelling the Purchase Propensity: Analysis of a Revolving Store Card
  • 作者:Galina Andreeva ; Jake Ansell ; Jonathan Crook
  • 期刊名称:CRC Working Papers / Credit Research Centre
  • 出版年度:2004
  • 卷号:1
  • 出版社:Edinburgh
  • 摘要:We investigate the incremental roles of information which becomes available only after a revolving loan has been granted in explaining and predicting the time taken until the borrower makes a second purchase. Using data relating to a store card, granted around the time of first purchase and used in Belgium, we find that characteristics of a first purchase and remaining credit available for use enhance the explanatory and predictive power of application characteristics. The relationship differs between good and poor payers.
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