文章基本信息

标题：Co-Opetition and Prelaunch in Standard-Setting for Developing Technologies
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作者：Tobias Kretschmer ; Katrin Muehlfeld
期刊名称：CEP Discussion Paper
出版年度：2006
卷号：2006
期号：aug
出版社：Centre for Economic Performance
摘要：Firms faced with the decision of whether to standardize or not prior to introducing a new network technology face a tradeoff: Compatibility improves the technology’s chances of consumer acceptance, but it also means having to share the resulting profits with other sponsors of the standard. In this paper, we show that even prior to market introduction of a new technology, the timing of decisions is important and that firms have to weigh up the cooperative and competitive elements of pre-market choices. We also show that the option to precommit to a technology before it is fully developed (as has been the case with the Compact Disc) can be profitable for network technologies.
关键词：Standardization, compact disc, preemption, war-of- attrition