文章基本信息

标题：CONSUMER PREFERENCE FOR PST-SUPPLEMENT PORK
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作者：Halbrendt, C.,Pesek, J.,Parsons, A.,Lindner, R.
期刊名称：Australian Journal of Agricultural Economics
印刷版ISSN：0004-9395
电子版ISSN：0817-8763
出版年度：1994
卷号：38
期号：02
出版社：Australian Agricultural Economics Society
摘要：Conjoint measurement was used to determine consumer preference for fresh pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, degree of fat reduction, price, and production technology, which allowed for interactions between attributes to be estimated. Interview surveys were used to collect data in several shopping centres in three Australian cities. Respondents generally preferred leaner pST-supplemented pork, but only at fat reduction levels greater than those possible with conventionally produced pork, and at competitive prices.