文章基本信息

标题：MARKETING DATABASES – THE SHORTEST WAY TO CLIENT’S HEART
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作者：Popa Adela Laura, Sasu Dinu Vlad
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2008
卷号：XVII
期号：04
页码：1495-1498
出版社：University of Oradea
摘要：
The aim of this paper is to present the potential which could be offered by managing databases in direct marketing through gathering the information that could offer the shortest and efficient way to the clients needs. The paper includes the necessary steps to make this activity a real success
关键词：
databases, marketing direct, customer database, information, databases update