文章基本信息

标题：LOYALITY PROGRAMS WHICH INFLUENCE THE DECISION PROCESS IN CHOOSING TOURISM DESTINATION
本地全文：下载
作者：Sasu Dinu Vlad ; Popa Adela Laura ; Secara Oana Maria 等
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2008
卷号：XVII
期号：04
页码：1183-1187
出版社：University of Oradea
摘要：
The aim of this paper is to present the specific of the decision process in choosing tourism destination and the role of the loyalty programs existence as a factor that influence the choosing tourism destination. It also includes a case study based on an internet research that refers to the existence of the loyalty programs offered by some chain hotels in Romania.
关键词：
decisions process, tourism destination, loyalty programs, hotels