文章基本信息

标题：SUMMARY OF DOCTORAL PAPER - THE IMPACT OF ECOLOGICAL MARKETING
本地全文：下载
作者：Rosca Mihai Ioan, Catoiu Iacob
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2008
卷号：XVII
期号：04
页码：1180-1182
出版社：University of Oradea
摘要：
This article is a summary of doctoral paper “The impact of ecological marketing on the Romanian Enterprises” sustains in November 2006 by Mihai Rosca and coordinated by prof. Iacob Catoiu at the Bucharest University of Economics.
关键词：
green marketing, eco-marketing, environmental marketing, ecological behavior