Cooling drinks are an important piece of our everyday life. The most important segment of the cooling drinks market is that of the aerated products as cola. These non-alcoholic drinks are frequently associated to free spirit and rebellious lifestyle of our days young. The fight for the young Romanian market is hard, even though the main actors-Coca Cola, HBC Romania and Pepsi Co and their followers promote some products alike.

Naturally, on this market segment appeared and developed specific promoting techniques. This work proposes to analyze these penetration strategies and the consolidation of the cooling drinks producers presence on local market of Suceava, trying partially to quantize the efficiency of the promoting activities. The correct appreciation of the efficiency of those techniques, as well as general ones is very important, because only by a well association the wanted impact might be achieved.

cooling drink, promoting strategies, promotings, young consumers