The objective action of the socio-economical conditions of the contemporary society represents the basic argument of the extreme mobility of the touristical consumption demands. Given the fact that these contemporary conditions in themselves are permanently changing, at the present time, more than in the past, the necessity of permanently analyzing and getting to know the touristical consumption’s demands and the factors that determine them is imposed

touristical consumption, the touristical demand’s, touristical products, equilibrated touristical balance, the measurement of the touristical consumption