文章基本信息

标题：THE SMES COMPETITIVENESS AUGMENTING, IN THE CONTEXT OF SUSTAINABILITY POLICIES AT EUROPEAN LEVEL, TROUGH IDENTIFICATION OF INNOVATIVE SOLUTIONS FOR THE MARKETING COMMUNICATION DEMARCHES
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作者：Popescu Ioana Cecilia ; Vranceanu Diana ; Tatu Cristian 等
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2008
卷号：XVII
期号：04
页码：1114-1117
出版社：University of Oradea
摘要：
The sustainability represents a direction which has to be followed by the Romanian enterprises, but unfortunately, it is adopted by a few of these companies. One of the causes of this situation is the lack of some rules and instruments meant to help this orientation implementing in the business, especially at SMEs level, which don’t have the possibilities and capacities of big enterprises. Such a scientific demarche is very useful, especially when sixty percents of Romanian enterprises are small and medium, so that the identification of some innovative solutions regarding marketing communication, in order to augment the small and medium enterprises’ competitiveness, in terms of sustainability, involve an important part of the Romanian business environment
关键词：
Competitiveness, SMEs, unconventional communication, marketing, sustainability