文章基本信息

标题：MARKETING’S TALE ON THE WEB
本地全文：下载
作者：Mastacan Angela-mihaela
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2008
卷号：XVII
期号：04
页码：959-961
出版社：University of Oradea
摘要：
Although the Internet’s early burst of youthful exuberance is over, the steady march to maturity is only beginning. The Internet and digital technology will continue their inexorable penetration into all aspects of life and business. Also, they had changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities.
关键词：
Internet, e-marketing, e-world, consumer