文章基本信息

标题：MEASURING THE EFFICIENCY OF THE PROSPECTING ACTIVITY
本地全文：下载
作者：Caragin Andreea Raluca ; Dragoi Mihaela Cristina
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2008
卷号：XVII
期号：04
页码：796-801
出版社：University of Oradea
摘要：
Trade shows and exhibitions are an important marketing instrument, as they help companies in completeing their main objectiv: to obtain profit. As they are expensive for small companis it is very important to be able to measure the result of the prospecting activity and the process strats by establishing specific and measurable goals. We will present also some instruments that companies can use in order to establish if their event was or not a succes.
关键词：
prospecting activity, instruments, trade fairs efficiency