In Romania the use of the strategic marketing as a basic element in the relationship to the suppliers by the companies from the B2b market is at an incipient level, sometimes even at the level of the “subconscious”. In order to be able to develop the practice it is necessary to have a theory well organized and adapted to the nowadays requirements of the field of the suppliers relationship marketing on the B2b market. Therefore a need of information about the present degree of implementing the strategic marketing by the companies on the B2b market in their relationship with the suppliers in Romania and especially the identification of the ways in which the organizations use these methods and techniques of segmentation, targeting and positioning in order to develop the relationships with their suppliers appear as necessary. Starting from this premise the following research has as its goal the analysis of the way in which the organizations which are active on the Romanian B2b market use the strategic marketing in the segmentation, targeting and positioning of the suppliers.

supply – chain management, segmentation of the suppliers, targeting of the suppliers, positioning of the suppliers