文章基本信息

标题：USING MARKETING RESEARCH IN ORDER TO IMPROVE CRM - A CASE STUDY FOR MOBILE TELEPHONY IN ROMANIA
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作者：Brandabur Raluca Ecaterina ; Popescu Andrei
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2008
卷号：XVII
期号：04
页码：771-773
出版社：University of Oradea
摘要：
Present work is a case study that illustrate how can be used marketing research concrete in order to improve CRM in a company.
关键词：
Qualitative marketing research, CRM, loyal customers