Most strategies stumble in the implementation phase. This paper outlines the ways for optimizing implementation. This implementation process focuses on the critical timeframe immediately following formal strategy selection, when broad objectives need to be translated into specific actions, schedules, budgets, and metrics. Often strategy development receives significant attention and resources, but its implementation is often neglected, with disastrous consequences. Using a straightforward approach, format and process, managers can bridge the gap between rhetoric and reality; they can succeed in accomplishing what they set out to do, thinking and acting strategically. Implementation lies at the core of strategy, and deserves as much attention as the formulation of the strategy.

strategy, telecommunication, providers