文章基本信息

标题：DEZVOLTĂRI ALE MODELULUI DE INTERACŢIUNE A PRESTATORULUI CU CLIENTUL IN MARKETINGUL SERVICIILOR
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作者：Lect. Univ. Drd. Dorin C. ; Coita ; - Lect. 等
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2005
卷号：XIV
页码：738-741
出版社：University of Oradea
摘要：This work brought a contribution to the servuction model, developed by french authors Eric Langeard and Pierre Eiglierin 1975. The aim is to underline the different physical areas that contribute to the process of delivering a service and the different categories of participants. Service organizations have to manage the process, taking these into account.