文章基本信息

标题：EVALUAREA REACŢIILOR LA PREŢ ÎN ŢĂRI ALE UNIUNII EUROPENE URMARE A INTRODUCERII MONEDEI UNICE
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作者：Lect. Univ. Drd. Diana Maria Vrânceanu
期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2005
卷号：XIV
页码：432-435
出版社：University of Oradea
摘要：Processing prices as numerical information is different from processing other stimuli, being involved four effects: distance effect, number-sized effect, numerical dispertion effect, anchoring and adjustement effect. Transition to the single currency Euro at the beginnning of 2002 was a challenge for European marketers and customers. The last ones faced with different scales in switching prices from national currency into Euro.