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  • 标题:Interdisciplinary Project-Based Model for Enhanced Instruction of Marketing Courses
  • 本地全文:下载
  • 作者:Jace Hargis (University of Central Florida) ; Douglas Johansen (Florida State,University) ; Claudia Scaff (University of North Florida)
  • 期刊名称:International Journal for the Scholarship of Teaching & Learning
  • 印刷版ISSN:1931-4744
  • 出版年度:2009
  • 卷号:03
  • 期号:01
  • 出版社:Georgia Southern University
  • 摘要:This study examines ability of an interdisciplinary group project to develop student’s
    abilities to work successfully in groups in a creative context. Group dynamics were investigated via interaction effects between students in a Graphic Design and Marketing class project. A repeated measures survey technique was used to assess student’s perceptions of group projects and their attributes. As a result of the project, student perceptions concerning the importance of creative contributions, as well as group participation factors became more positive, demonstrating that interdisciplinary group projects with students in a creative discipline offer business students a unique “outside
    the box” learning opportunity
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